Celeb Luxury is dedicated to creating innovative, superior products that inspire passion and empower hairdressers and colorists to raise the expectations of their own creativity. Hairdresser/colorist-owned companies are more passionate, innovative and are missing in the beauty business today. Leland (Owner) says, “It’s not about just creating a product. It’s about creating, dreaming and inventing what should be that is not; giving hairdressers and colorists the tools to be more successful, to refine our craft while at the same time, increasing our revenue.” Leland is an industry innovator, hair color development expert, creative authority on hair color and member of the Society of Cosmetic Chemists. He has impacted changes in the hair color industry throughout his career and created a generation of color specialists. He was artistic director and co-founder of the original Haircolor USA and co-founder of Artec Systems Group, a salon owner, and entrepreneur and now he is a co-founder of Celeb Luxury. “My vision has become my life and now my life has become my vision”, Leland says. And after a brief artistic sabbatical, traveling the world, collecting art, “I’m back and on a mission to infuse exceptional new energy into the professional hair color category once again.”
Leland’s passion to help others and give back to the community has led his involvement with many charitable causes, including co-founding Hair Cares (supporting hairdressers with AIDS), the American Cancer Society, Humane Society, American Heart Association, American Diabetes Association, Miami Heat Charitable Fund, and many others.
We carry the entire line of Gemlites and Viral. These colorwash colors are semi-permanent direct dyes. They are intended to add color and hold color. Continuous use adds color and stops visible washout and fade between color services and the conditioners also rebuild the inner structure of your hair and condition! Can’t go wrong with this line.