Living Proof

They are problem solvers. They solved the toughest beauty challenges with science and patented technology. The founders are hair stylists who were fed up with the limitations of conventional products and scientists from outside the beauty industry who were not confined by preconceived notions of what can and can’t be done. Twenty patents, over 40 products, and more than 100 awards later, they have countless love letters thanking us for making products that keep their promises and for changing lives in ways both big and small. They discovered a superior way to care for hair — far better than the old industry standard of silicones. There patented Healthy Hair Molecule, OFPMA, creates an exquisitely thin, weightless, invisible shield around each hair strand. They discovered a better way to create thickness, body, and fullness without stiff, sticky resins. Their patented Thickening Molecule, PBAE, is a tiny molecule that does big things. Literally.

PBAE is a more effective way to bring fullness and thickness to hair. It creates a microscopic pattern of thickening dots on hair for long-lasting, touchable fullness, body and thickness.


  • Makes fine, flat hair look, feel and behave like full, thick hair.
  • Builds a revivable, long-lasting body without stiffness.
  • Creates friction, the physics behind getting texture and fullness on even the finest hair.


  • Repels dirt and oil so hair stays cleaner longer
  • Eliminates frizz by blocking humidity
  • Polishes & protects hair strands
  • Smoothes without weighing hair down
  • Creates visibly healthier hair over time

They also discovered a better way to create volume and texture on hair without heavy powders weighing hair down. Their patent-pending Volumizing & Texturizing Molecule, (ETAS: Expandable Textured Aero-Spheres), is lighter and bigger than industry-standard ingredients so it delivers big volume and texture on your hair without weighing it down.

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