Pureology was created for professional colorists and their clients.
It is a salon haircare brand unlike any other. Its highlights include:
- Dual Benefit Formulas provide custom care for every hair type, from volume to repair to smoothness and more.
- ZeroSulfate shampoos are formulated with naturally derived coconut, corn and sugar to gently cleanse while maximizing color retention.
- AntiFadeComplex includes essential antioxidants to defend against color-fading free radicals, plus full spectrum UVA/UVB sunscreens to help color-treated hair retain its fresh-from-the-salon vibrancy.
- 100% Vegan Formulas are made with plant extracts bring together nature and indulgence.